Automotive and manufacturing


Automotive OEMs and suppliers, along with manufacturers in most other durable and capital goods sectors in Europe, were heavily affected by the economic crisis. Cyclical by nature, these industries suffered unprecedented drops in demand of up to 60-70% vs. market level in 2008.

After two years of crisis, many manufacturers have successfully completed their restructuring / cost savings programmes and are emerging leaner, more competitive and more agile. 

However, demand has still to recover in many sectors, especially in Southern Europe. The performance growth is difficult and requires having the right approach to internationalization, a clear M&A strategy and effective sales networks and commercial policies.


Indra Business Consulting helps companies in industrial sectors to compete more effectively. Our service portfolio includes:

  • Advice in the growth strategy
  • Commercial models for boosting sales
  • Marketing and supply chain 
  • Operations and organizational design

We have completed assignments across the entire automotive value chain, working for OEMs, suppliers and distributors/ dealers. Other key activity sectors include capital goods, basic materials, engineering and construction.


Success cases

  • Pricing
  • Entry in new markets

Case Studies